Why Defining You?
I’m Fiona Murden - psychologist, author, and someone who’s uncovered a critical gap in how we develop the skills that shape our lives.
For 20+ years, I’ve helped Fortune 100 CEOs, elite athletes, surgeons, creatives, and young people perform at their best. Time and again, I saw the same challenge: brilliant people struggling with the human skills that truly define success and happiness.
That’s when it hit me, something essential was missing.
As a lifelong athlete - snowboard instructor, fitness enthusiast, netball coach, I’ve always known sport reveals and builds character. But understanding why took years.
Sport isn’t just physical; it’s movement that connects body and mind deeply with others.
For over 200,000 years, humans learned ‘soft’ skills this way. Through lived experience, community, and movement. They mastered them far better than we do today.
I created Defining You to bring together my experience, science, expert insights, and ancient wisdom into one transformative approach.
People get stuck not because they lack knowledge, but because mind and body are disconnected, and learning happens only in the head. Real transformation requires movement, connection, and inner work to come together as one.
I learned this the hard way. Despite knowing the psychology, a personal crisis revealed my body hadn’t absorbed that knowledge - so I couldn’t access it when I needed it most. That moment changed everything.
Defining You isn’t just fitness plus personal growth. It’s a return to how humans have evolved to learn—through movement, community, and lived experience. This is how knowledge becomes deep wisdom, elevating not just performance but what truly matters in life.
Why Women and Girls?
As a mother of two daughters and through years working with people under pressure, I’ve seen human skills development stuck in a static, solo, male-centered model.
This approach often misses how women and girls uniquely learn and grow, so I focus on tailored programs to fill that gap.
While my scalable programming centers on women and girls, the broader mission is to create inclusive approaches that work for everyone. Building communities where all people can develop essential skills together. My one-to-one work is also tailored to each individual regardless of gender.