The Defining You Program

Performance from the inside out.

An innovative one of a kind program that weaves psychology into movement - building confidence, resilience, focus, and deeper connection you can feel in every part of life.

We train the body hard but neglect the mind. And even at the highest levels, we miss the game-changing power of training them together.

The Defining You Approach

We spend years training our bodies, and sometimes we train our minds. But almost never do we train them together. That’s the gap. And it’s why even the most talented people struggle to reset after mistakes, keep doubt in check, or stay steady when the pressure hits.

This program builds psychology into movement - so the skills don’t just stay in your head, they become habits in your body. That’s what makes them stick.

You’ll learn to:

  • Recover fast from mistakes — reset, refocus, and move forward.

  • Swap self-doubt for trust — quiet the critic, strengthen the coach.

  • Stay calm and focused under pressure — perform when it counts.

  • Feel more grounded and connected — with yourself and the people around you.

Why It’s Different?

This isn’t theory or therapy. It’s not another lecture or self-help book gathering dust. And it’s not your standard coaching either.

What sets Defining You apart is how the skills are built. Confidence, resilience, focus, and connection aren’t just explained — they’re trained into movement. Through carefully structured activities, they shift from something you know in your head to something you can rely on under pressure.

The same systems that drive action also shape identity, learning, and resilience - the science I explore in Mirror Thinking. Across more than 20 years of profiling and coaching people under pressure - leaders, surgeons, athletes, creatives - one truth stood out: the mind and body are never trained together. 

Defining You brings them together for the first time, so the skills you learn are the ones you live.

Defining You One-to-One Program

Who it’s for?


Leaders, professionals, and creatives who want to perform at their best without losing themselves in the process.

What it gives you

  • Reset quickly when things go wrong.

  • Build confidence you can rely on.

  • Stay calm and focused under pressure.

  • Connect more deeply with yourself and the people who matter.

How it works


Six bespoke one-to-one sessions, tailored to your goals. Each session combines movement, psychology, and reflection — so the skills you learn become part of how you live and lead.

This is my flagship program, designed for people who want more than surface success.

Defining You Group Program 

Who it’s for?


High school and college athletes and ambitious young women in sport navigating the pressure of training, study, competition, and transition.

What it gives you

  • Confidence that carries on and off the field.

  • Resilience to handle setbacks and keep moving.

  • Self-awareness and belief in your own strengths.

  • Connection — with teammates, coaches, and yourself.

How it works


Group sessions that weave proven psychology into movement. Tools are taught in action, not in lectures, so they become part of who you are.

Born from what I saw with my own daughter as she transitioned into U.S. sport at 16 and from decades of experience in psychology and high performance this program gives young women the tools to thrive, not just compete.

Why Me?

I’m Fiona Murden psychologist, award-winning author, and coach.

For over two decades I’ve profiled and coached thousands of people under pressure - from CEOs and surgeons to elite athletes and creatives. My books (Defining You and Mirror Thinking) explore what I’ve seen time and again: self-awareness and connection are the foundations of real performance.

But one paradox stood out: I watched world-class athletes and leaders train harder and harder, yet still come undone under pressure. They didn’t lack talent or drive, what they lacked was the integration of mind and body. I’d studied the science, written about it, seen it in practice, but the penny hadn’t fully dropped.

That moment came when I moved countries and lost the safety nets I’d always relied on. Suddenly, I had to live what I’d been teaching - reconnecting with myself, managing my mindset, and rebuilding from the inside out. That experience made it crystal clear: the skills don’t stick when they stay in the head. They have to be trained into how we live and move.

That’s why I created this program, to bring together the proven science never typically applied, the lessons of thousands of high performers, and the lived experience of having to walk it myself.

As featured in

Because when you train the inside as well as the outside, everything changes.

What People Are Saying

  • “Ever since I’ve known Fiona she’s been a guiding light. And I don’t say that lightly. I wish that everyone had a Fiona in their lives because it does make the journey a lot easier.”

  • “If you want to get an honest insight into how the human mind works, and specifically how YOUR mind works, then I recommend Fiona.”

  • "Fiona is an extremely insightful person. She is highly creative, thoughtful and a thought-provoking person. From my perspective - Fiona is very highly recommended as psychologist, observer, orienteer and coach."

 FAQs

  • People who want more than surface success. Leaders, professionals, young athletes and creatives who want more than surface-level coaching. If you want to feel more confident in who you are, handle pressure with steadiness, break through creative blocks, and deepen your sense of connection to yourself, to others, and to your work this program is for you.

  • Traditional coaching is mostly talking. This program is lived. We bring together psychology and movement so the skills don’t just sit in your head they become part of how you think, create, and lead. That’s why the results stick.

  • You’ll build the ability to:

    • Reset quickly when things go wrong.

    • Feel more grounded and confident in yourself.

    • Break through creative or performance blocks.

    • Strengthen your focus and presence under pressure.

    • Connect more deeply with the people and purpose that matter most.

    Clients often describe not just performing better, but feeling better in their lives overall - clearer, calmer, and more connected.

  • Not at all. Many clients are executives, musicians, or creatives. What you do need is openness to light, accessible movement (like walking or simple activities) as part of the process. This can also be tied into whatever your normal exercise routine is or even your sports activities. But it’s about integrating psychology into movement not training to be a pro-athlete.

  • Because the science shows skills practiced in movement stick. When mind and body are trained together, you can rely on those skills under pressure. They become part of who you are, not just something you’ve read or talked about.

  • It’s a six-session one-to-one program, tailored to your goals. Each session builds on the last, giving you tools you can use immediately, with practice in between to help the skills take root.

  • Neither. This isn’t about fixing what’s “wrong.” It’s about building the skills that help you perform, create, and live at your best. It’s grounded in psychology, informed by decades of experience, and designed to be practical, enjoyable, and impactful.

  • Simple reach out to lorna@oka.life for an initial conversation. We’ll explore your goals and see if the program is the right fit for you.

  • Unfortunately not, this can only be done with Fiona in Los Angeles or London.

  • The Defining You Program is a bespoke one-to-one coaching experience. Pricing is discussed in a private consultation to make sure it’s the right fit for you.